PROD was launched in 2015, beginning as a passion project that started with just a handful of playful T-shirts. First shared among the founder Erica’s closest friends, the shirts soon caught eyes far beyond—thanks to their unique creativity and expressive edge, they gained unexpected momentum online, sparking a genuine following that led to PROD’s official debut as a clothing brand.

The name PROD represents a blend of “keen stimulation” and “productivity,” reflecting the core belief that strong, meaningful emotions are the driving force behind real fashion expression and creativity.

PROD defines a style that is both contradictory and deliberate, balancing rebellious elements like leather, studs, and distressed textures with delicate touches of satin, lace, and plush materials. The result is a distinct aesthetic of subtle sincerity and unexpected romance. We champion a truly free, contemporary spirit—one that breaks away from labels, gender norms, and outdated rules. You can be both strong and soft, quirky and elegant, bold and understated. You’re not defined by categories; you’re shaped by your own stories, and PROD is here to express exactly that.